For agencies

Find the change that connects to your service.

Give business development a service-specific starting point, from technical delivery to creative and marketing work.

Make your service scope explicit.

A development engagement, social-media strategy and paid acquisition are different offers. Describe the services you actually deliver and review the suggested business details.

Technical Services and Creative & Marketing Agency are separate setup choices. The agency audience page describes how a team uses the product; the chosen business model and offering guide its evaluations.

Look for a commercial connection.

An executive’s mandate, a hiring initiative or market-education activity can reveal work related to your capabilities. The assessment explains that connection rather than treating all activity as an agency brief.

For a social-media strategy provider, repeated education-led communication may be relevant while funding by itself is insufficient.

Know where the evidence ends.

Review what remains unknown: outside-provider plans, ownership of the work and whether the specific service is needed. Do not turn a growth event into a claim about marketing spend.

The prepared question should help establish fit, not presume the account is ready to commission work.

Explore the connection

Funding / Creative & Marketing AgencyModerate fit

What you sell

Social media strategy

What changed · Acme Software

A funded software company is also using educational content to explain its product.

Evidence to consider

A funding announcement supports the expansion context. The recorded analysis also references market-education posts and event promotion.

The business priority

Help a specialist audience understand the product and the problems it addresses.

The specific connection is social-media strategy for technical education. Funding alone would not establish that service need.

Investigate

A question to explore

“What role does educational content play in your growth plans, and where would outside support be useful?”

Outside support, paid-social plans and email campaigns were not established. The funding announcement and content activity should not be treated as simultaneous.

Adapted from actual Intentarray analyses. Names and identifying details changed; wording condensed. Historical examples. Questions are adapted conversation starters, not untouched outreach drafts.

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Start with your business.

Configure your offering and explore the changes that relate to it.

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