What is research-based intent data?
Research-based intent data uses activities such as topic research or content engagement to indicate potential interest. For example, Apollo documents company-level research signals used alongside ideal-customer criteria.
Company-level activity does not necessarily identify the person doing the research. It provides an additional input for prioritization rather than certainty about a project.
What is an event-based signal?
Hiring, leadership and funding announcements describe changes in a business. They can provide context about responsibilities, initiatives or priorities that relate to an offering.
Terminology is not uniform: vendors may use “intent” and “buying signals” for overlapping types of evidence. Read what a provider actually measures rather than assume a universal boundary between the labels.
Which evidence is useful for your sale?
Ask what question you need to answer. Research activity may suggest topic interest. A role mandate may suggest who owns a relevant workflow. Funding plans may indicate an area of expansion.
Combine a clear customer profile with evidence connected to your product or service. A stronger explanation states the observed fact, the possible relevance and the unresolved qualification question.
Where does Intentarray fit?
Intentarray focuses on configured company-event and relationship tracks, evaluated against what you sell. It helps explain what changed and how that change may relate to your offering.
Neither research activity nor a company event establishes that a purchase will occur. Use the assessment as a starting point for verification and a specific conversation.
Sources
Reviewed 26 October 2026. Product capabilities and package availability can change.
Intentarray